La Rochelle Membership
Your unique journey into presence and appreciation begins here.
California's Original Wine Club
Built on decades of understanding vineyards, growers, and the people who gather around the table.
We’re aware people don’t join a wine club just for the wine. They join for what wine makes possible — moments that linger long after the last sip.
Moments of awe. Conversations that bring us closer. A life with more joy, gratitude, and fulfillment — including the quiet moments of peace we all crave.
As California’s first wine club, we’ve learned that wine isn’t about being right or wrong. It’s about paying attention.
Decades of working with single vineyards and long-standing growers have taught us that appreciation deepens when it’s practiced, and shared.
Our memberships are about slowing down enough to let beauty and wonder truly sink in — and then creating more of those moments to share with the people we love.
Wherever you are on your journey, we’ll meet you there.
We walk alongside our members as they build a life with more joy — until joy becomes a natural way of being.
Our Memberships are a practice. We’re a community, to create more joy.
And honestly — who couldn’t use a little more joy these days?
Exclusive Member Benefits
Priority Access
to our limited, members-only wine releases
Special Pricing
on all current release wines
Complimentary Shipping
on full 12-bottle case orders
Library Selections
Relive past vintages and explore how they have evolved
Complimentary Experiences
for you and your guests
VIP Invitations
to exclusive events with fellow Bon Vivants
Private Member Forum
to share wine experiences and insights
Our Undying Gratitude
Your support allows us to continue our passion
Choose Your Path - So Many Ways to Play
The Pinot Noir Experience
There are a thousand wine clubs to choose from. Most promise great bottles, some better prices, and some critical acclaim. We’re different.
The Pinot Noir Experience is for people who want more moments of joy. We focus on helping you create moments of presence, connection, and quiet appreciation that stay with you long after the bottle is empty.
Each year this Membership includes six single-vineyard Pinot Noirs from six distinct growing regions in California. These wines come from exceptional sites and from growers who have committed their lives to understanding one place and elevating it. They are chosen to create a one-of-a-kind experience.
You may receive the wines all at once or over the course of the year. Either way, they are meant to be lived with.
Each bottle has the potential to create a special moment. A memorable evening. A table surrounded by love and laughter. Over time, these wines become gentle reminders to gather and to practice a little appreciation.
Think of a sunset you didn’t photograph because you were fully absorbed in the moment. You may not remember every detail, but you remember how you felt. That feeling remains available to you. These wines are like bottled sunsets.
Pinot Noir, when grown with care and handled with restraint, has a rare ability to touch people without dominating the table. It creates space. It invites conversation. It invites presence.
Over time, these wines naturally become the foundation of your cellar or wine rack. Not bottles saved for some imagined “special occasion,” but the ones you trust. The ones you open when you want to say, life is special, and so are the people I’m with.
Many members refer to these as their moment wines — wines to share when it’s time to create one. Who doesn’t want more cherished moments.
This experience is not just about learning wine for its own sake, though understanding comes. It is about feeling more.
The La Rochelle Experience
This membership is for those who understand that the richest moments in life aren’t found by chance, but by intention. It’s for people ready to cultivate a deeper sense of presence, to transform ordinary days into cherished memories, and to discover the quiet power of true appreciation.
Each year, you’ll receive a thoughtfully curated selection of our most distinguished wines: both our Récherché Reserve Pinot Noirs and our Récherché Reserve Chardonnays. These aren’t just wines; they are the culmination of decades spent understanding specific vineyards, patiently coaxing out their highest potential. Each bottle represents a place that has truly earned its name through years of dedicated learning and refinement.
What does this mean for you? It means a world of possibilities opens up. With the nuanced elegance of our Pinot Noirs and the sophisticated depth of our Chardonnays, you gain the freedom to create. Whether you’re pairing with diverse cuisines, celebrating different moods, or simply exploring the breadth of exceptional vineyard, this collection empowers you to craft unique experiences.
Most people wait for life to hand them a special occasion. These wines invite you to redefine what ‘special’ means. They are your permission to elevate a weeknight dinner, to deepen a conversation with loved ones, or to simply savor a moment of quiet reflection. They are occasions in a bottle, ready when you are.
Over time, you’ll find these wines become more than just bottles on a shelf. They become gentle reminders to slow down, to notice the beauty in the everyday, and to actively practice gratitude. This isn’t about becoming a wine connoisseur; it’s about becoming someone who consistently chooses joy, connection, and profound appreciation.
Let The La Rochelle Experience be your guide to creating more of those lasting memories, one exquisite bottle at a time. It’s an invitation to live a life rich in discovery and deliberate celebration.
Récherché Reserve Pinot Noir Experience
This membership is for those who appreciate not just a wine, but a legacy. It’s for individuals who understand that true greatness is cultivated over generations, and that some stories are best told in a glass.
We are the proud stewards of a remarkable heritage, tracing our roots back to the Mirassou family – America’s oldest winemaking family, who first introduced Pinot Noir to California in 1854. This deep connection to history grants us unparalleled access to California’s most coveted Pinot Noir vineyards, sites whose expressions are nothing short of legendary.
Each year, this experience brings you a selection of our Récherché Reserve Pinot Noirs. These are the wines born from decades of devotion, from patiently learning the soul of these magical locations and honoring the masterful hands that nurture their grapes. When we feel we have truly unveiled the profound character of a place, and the artistry of its people, then — and only then — does it earn the Récherché Reserve distinction.
What does this mean for you? It means you’re not just acquiring wine; you’re becoming part of a living history. You’re bringing home bottles that embody a relentless pursuit of perfection, ready to be shared with those who appreciate depth, authenticity, and the awe inspiring journey from vine to glass.
These are the wines you open when you want to connect with a story that spans centuries, to honor the craft, and to create your own legendary moments. They are an invitation to experience the pinnacle of California Pinot Noir, a testament to time, tradition, and unwavering passion.
The CTB Experience
This membership is for those who’ve already explored, discovered, and fallen in love with what we do. You know our wines. You know what moves you. Now it’s time to take the reins.
The CTB Experience puts you in the driver’s seat. Each year in January, Chuck handpicks three “must-have” wines — the bottles he believes you simply can’t miss — along with a selection of the year’s most compelling releases. From there, the choice is yours. If you know exactly which wines will fill the gaps in your cellar or complete your collection, you have the freedom to customize.
This is a membership built on trust. Trust that you’ve developed the confidence to guide your journey, trust that you understand what brings you joy. It’s the natural next step for someone who’s moved beyond exploration and into intention.
Because our wines are produced in limited quantities and tend to sell out quickly, CTB members receive their full case allocation in January. But being part of this club extends far beyond that moment — you’ll continue to enjoy member benefits, exclusive offers, and our genuine gratitude throughout the year.
Think of this as your personal wine workshop. La Rochelle provides the inspiration; you bring the vision. Together, you create moments that are unmistakably, unapologetically.